Your Brand Has Something to Say. But Is Anyone Listening?

Picture this: You walk into a coffee shop. The barista greets you with a warm smile and asks about your morning. You feel welcomed, understood.

Now imagine that same barista switching mid-conversation to corporate jargon: “We appreciate your patronage and would like to optimize your beverage experience today.”

Jarring, right?

Yet brands do this every single day.

The Voice That Wavers

One moment your brand is cracking jokes on social media. The next, your email newsletter reads like a legal document. Your website copy tries to be everything to everyone—and ends up speaking to no one.

This isn’t just inconsistency. It’s brand amnesia.

When Brands Find Their Voice

Look at Mailchimp. They turned email marketing—arguably one of the driest topics in business—into something approachable, even delightful. Their voice is helpful without being condescending, professional without being stuffy.

Or consider Patagonia. Every piece of content feels like it came from someone who genuinely cares about the environment. Not because they have to, but because they can’t help themselves.

These brands don’t just sell products. They create relationships.

The Cost of Silence

Without a defined voice, your brand becomes a chameleon—constantly shifting to match whatever seems trendy or safe. But chameleons, for all their adaptability, are forgettable.

Your customers aren’t just buying your product. They’re buying into your story, your values, your personality. When that personality keeps changing, trust walks out the door.

Finding Your Frequency

Your brand voice isn’t about being the loudest in the room. It’s about being the most authentic.

Start with what you stand for. Not what you sell, but why you sell it. What gets your team excited about Monday mornings? What conversations do you want to spark?

Then listen to how your best customers talk about you. The words they use, the emotions they express—these are clues to the voice that already resonates.

The Bottom Line

In a world where everyone’s shouting, clarity whispers and still gets heard.

Your brand has something unique to say. The question isn’t whether you should find your voice.

The question is: How long will you keep your audience waiting to hear it?

What does your brand sound like when no one’s listening? The answer might surprise you.